How about Chow Tai Seng Jewelry?
Why has it been listed in Asia’s Top 500 Brands for five consecutive years?
On September 28, 2017, the 2017 Top 500 Asian Brands list was announced in Hong Kong. Chow Tai Seng was awarded the honorary certificate of “Top 500 Asian Brands” jointly issued by World Brand Lab and World Manager Group.
This is the fifth consecutive year Zhou Dasheng has been on the list, ranking 386th.
Zhou Dasheng jewelry also imperceptibly became the current hottest venture project.
At the conference, Professor Stephen Vogel of Said Business School of Oxford University (first left) and Professor Levi Doll of Yale School of Management (first right) presented the certificate and medal to Zhou Daesong. Company representatives attended the event and received the award.
The Top 500 Asian Brands is judged on a brand’s influence in Asia, which refers to a brand’s ability to expand, occupy and make profits.
The World Brand Lab’s basic indicators of brand influence include market share, brand loyalty and Asian leadership.
Zhou was successfully selected again, and the overall ranking rose 8 places from 394 in 2016 to 386 in 2017.
Its brand power, market share, brand loyalty and Asian leadership are among the best in the industry.
“Chow Tai Seng was once again listed in the Top 500 Asian Brands list. Thanks to its strategic transformation and product structure optimization, it has taken the lead in setting off a new trend of situational jewelry in the jewelry industry.”
Industry observers said.
Since 2016, Zhou Dasheng has pioneered the “scene style jewelry” in the industry, which has been favored by consumers as soon as it is launched, leading the trend and becoming a leader in the industry.
It is reported that this is the first time in the industry to put forward the classification of jewelry scene stylized jewelry wearing a new concept.
In terms of market price competitiveness, it has more advantages than ordinary jewelry products, which is relevant to consumer psychology and greatly improves consumer purchasing power.
On April 27, 2017, Zhou Dasheng (stock code 002867) was listed on the A-share market of Shenzhen Stock Exchange, raising A total of 1.53 billion yuan, becoming one of the largest A-share financing IPO jewelry enterprises in recent years.
Zhou Dasheng has also become a worthy leading enterprise in the jewelry industry, and is one of the largest operators in China.
On June 22, the World Brand Lab released the 2017 analysis report of “China’s 500 Most Valuable Brands” at the 14th “World Brand Conference”.
In annual report, the seventh straight week of “China 500 most valuable brands”, the brand value reached 30.158 billion yuan, 128, and music on the charts as jewelry industry before the cauldron with the state grid, tencent, strong brands such as haier into world-class brand camp together, become one of the high-profile enterprise brand value growth.
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