The two most famous brands in China are undoubtedly Chow Tai Fook and Lao Fung Cheung, so the competition between the two brands has always existed.
Lao Feng Cheung or Chow Tai Fook?
How about Lao Feng Xiang gold?
See the following four BIG advantages of OLD FENG Xiang, it STILL HAD cooperated with the Olympic Games!
In China, Lao Fengxiang pioneered the “Return theme series gold card”, “solid gold inlaid zodiac card” and “solid gold zodiac First day Cover” series. When it was issued, there was a huge crowd in front of Lao Fengxiang Silver Building, and the spectacle was unprecedented. Even the crowded iron door broke the hot scene of the counter.
By a large number of media reports, reputation for creating “gold in a new field beyond jewelry“.
In the year of the millennium, since the founding of the country 50 years, the first issue of gold bars, Lao Fengxiang as the exclusive agent in Shanghai, causing strong social concern.
More than 1,000 people queued overnight for the “hot gold bar”.
Later, Lao Fengxiang launched the “Century Gold Bar” and “Zodiac Gold Bar” for the first time in the domestic silver house industry, and successfully held the “special number” auction.
The Olympic Games, for a long time is a Chinese people do not understand the relationship, in 2008, the Chinese people finally realized the dream.
And the century-old brand Lao Fengxiang is also very predestined with the Olympic Games. Many excellent athletes have visited Lao Fengxiang in history.
When the Olympic Games first set foot on Chinese soil, Lao Fengxiang took the historic opportunity to design and develop various kinds of Olympic souvenirs, showing the image, quality and creativity of the time-honored brand in front of the world.
In accordance with the rules of the organizing committee, the recruitment of senior sponsors took place before the Games.
Later, at an exhibition held before the Olympic Games, Lao Fengxiang’s highly distinctive and creative products, such as a set of Shanghai New landscape bottles, won the wow of the audience.
With its century-old reputation and excellent quality, Lao Fengxiang has won the attention of the Olympic Organizing Committee and the favor of senior sponsors.
Senior sponsors of Olympic precious metal souvenirs, including China Banknote Guoding and Beijing Xiaotian Times Cultural Communication Co., LTD., have found Lao Fengxiang for strategic cooperation, and both sides have become partners.
Through their declaration, Lao Feng Xiang also obtained the qualification of the franchise production and seller of Olympic souvenirs, with multiple identities to intervene in the Olympic economy.
The company immediately set up a working group, in accordance with the instructions of general manager Shi Lihua, day and night for creativity, design, development, launched hundreds of products with Lao Fengxiang culture and characteristics, including Fuwa, gold and silver bars, gold and silver plates, commemorative MEDALS, silver chopsticks (meaning chopsticks music Olympic Games).
These products, sent to the organizing committee for approval by the partners, have a pass rate of up to 90 percent.
2007 was the year before the opening of the Olympic Games, and it was also a hot year for Olympic souvenirs.
In THE FIRST ORDER MEETING HELD IN Beijing, THE ORDER QUANTITY OF Olympic PRODUCTS produced by Lao FengXIANG was the highest, EXCEEDING 10 million, which made a deep impression on the public, and thus opened the prelude of hot sales.
In November 2007, THE Bird’s NEST SILVER BAR WAS launched IN Shanghai at Lao Fengxiang Main Store.
With the support of the Shanghai Football Association, Sun Wen, the Olympic runner-up, former famous star of the Chinese women’s soccer team and Miss World Soccer, was on hand to sign books for some collectors, forming a long queue.
In the Olympic commemorative gold and silver plate sales, China’s Olympic history of the first champion Xu Haifeng also came to the scene, a huge show.
In ADDITION, Lao FENGXIANG DEVELOPED A SET OF PRECIOUS METALS AND NON-PRECIOUS METALS MIXED WITH THE FUWA COMMEMORATIVE MEDALLION, LOVELY shape, CHEAP PRICE, BECAME ONE OF THE BEST SALES PRODUCTS DURING THE Olympic Games, A total of TENS OF thousands OF SETS OF SALES.
Lao Fengxiang also cooperates with China Arts and Crafts Corporation to make products available for sale in its counters.
From a dealer, into a creative design joint developer, Lao Feng Xiang’s Olympic journey can be described as wind and water.
Through the deep integration into the Olympic economy, Lao Fengxiang let the world know its brand and products, but also embodies the company’s deep sense of social responsibility.
Through the publicity of “advanced figures” and “outstanding figures”, the news effect is formed and the brand image is promoted.
In recent years, Lao Fengxiang Zhang Xinyi has won the national and Shanghai Model worker, Shanghai Top ten Outstanding workers, Shanghai Top ten workers inventor;
Song Jing won the title of “National Technical Expert”.
Zhang Xinyi, Zhang Jingyang won the master of Chinese arts and crafts;
The old, middle and young generations of international and domestic award-winning masters, production craftsmen, “master” creative center elite gathering, talent in large number, shows the Lao Fengxiang brand jewelry culture profound inside information.
The above is a small series for you to introduce Lao Fengxiang gold how the problem, more knowledge please pay attention to.
