With the arrival of the global sports boom, many sports brands have been born.
For example, Nike, Adidas, Puma and so on, which we are most familiar with, are often seen in our daily life.
So today, Xiaobian to list the world sports brand ranking for you, and make a detailed introduction for you.
First: 1, (Nike Nike) — the United States in 1972 Nike company was formally established.
It was created by NIKE’s current president, Phil.
Knight and Coach Bill Bowerman invested in Cordon Bleu Sports.
The company’s products cover everything: sports, shoes, sports equipment and so on.
It has proved its founder Bill with its impressive performance.
Bowerman once said, “As long as you have the body, you are an athlete.
As long as there are athletes in the world, Nike will continue to grow.”
The language of Nike is the language of sports.
(Reebok) – In 1895, Joseph Foster, the founder of Reebok, was a British sprinter. He wanted to have a pair of spiked running shoes, but due to his financial and resource shortage, he made a pair of his own name “Foster running shoes”.
In 1900, Foster further refined his technique to establish his own business, supplying local sports enthusiasts with hand-made running shoes. Word spread, the shoes became widely accepted and became market leaders. The “Foster” spikes revolutionized sprinting for 50 years.
In 1958, as time went on and Foster’s expanded into other areas of the sport, they formed a comprehensive company from themselves, first called the McCurry Football Footwear Company, and later called Reebok.
Today, Reebok has become the first brand in the world.
No. 3 (Adidas Adidas) — Germany Adidas was founded in 1920 (the “adidas” trademark was registered in 1948).
When Adidas started, although it was still a small workshop, but its vision has been aimed at the world market.
Therefore, in the early development of the company, Adidas took product technology innovation as a driving force to expand the market and improve brand awareness.
“Function first” and “Best for athletes” are the principles of the company’s brand development.
Adidas founder Adi Dassler is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who advocates craftsmanship, quality and innovation. Many technological breakthroughs in the production process of Adidas sneakers are realized by him, and he has been awarded a total of 700 patents.
At the same time, Adi Dassler is also the world’s first sneaker making field.
In 1920, Adidas invented the world’s first pair of training sports shoes, under his leadership, Adidas produced the world’s first pair of skates and rubber cast football cleats.
