Founded in 1983, (English:, and shirtsu: – ai) this brand has outsold, in North America in just over ten years.
So?
Lexus is a line of luxury sedans introduced by Toyota Motor Corporation in the 1980s.
After its launch, with its excellent performance and relatively low price, it quickly occupies a place in the world luxury car market.
Now has LS, GS, IS, RX and other different series of models.
The LEXUS logo takes the first letter of the name of the car in English, that is, the first letter of Lexus “L”.
Lexus was first introduced in North America because Lexus is similar to the word “Luxury” in English, which makes people think that the car is a luxury car.
The Lexus brand uses the uppercase letter “L” of the car name “Lexus”, and the outside of the “L” is surrounded by an oval pattern.
The ellipse represents the Earth, representing Lexus cars all over the world.
The “L” letter surrounded by an ellipse, according to Toyota Motor Sales USA, has a mathematically precise curvature that took more than three designers and advertisers [3] more than half a year to complete: the logo stands out, beating out five competing designs.
In 1987, Molly Sanders, the head of Molly Designs Inc., spent three months crafting the distinctive oval and L to replace the original favorite — an L that looked like a seagull’s wing without a circle around it.
