Entered THE Chinese market for a short time, and the selection of AH strength is not large enough, so the positioning is not clear enough, and often people and Chery logo confused with each other, so?
Infiniti is a luxury car brand owned by Nissan Motor. It is based in North America and headquartered in Hong Kong, China.
Infiniti is the car of which country, many people feel more vague on this issue.
The main reason is that the logo of Infiniti is indeed easy to be confused with the District Rui logo.
And the name Infiniti is not familiar to many people.
It is necessary to have a certain understanding of the brand.
Infiniti is a member of the Nissan family.
It is a brand designed and developed by Nissan in North America, and its models are aimed at the luxury category.
The original brand name was Infinity, but the Chinese name was changed to Infiniti as part of Nissan’s global brand strategy.
The reason why this brand is not well known, and even often confused with other brands, is mainly because it has not entered the Chinese market for a long time.
And the publicity hasn’t reached a certain level.
Sales of Infiniti, the dominant luxury brand in Japan, have lagged.
The logo of Infiniti is very distinctive, implying the prospect of infinite development.
The oval line expresses the infinite longing for the future development.
The market goal of this brand is very ambitious, and its business philosophy is to win high satisfaction and support from customers all over the world.
The brand was originally designed and launched in the United States, but its headquarters are located in Hong Kong, China. This combination can be confusing, but it is not difficult to understand Infiniti’s business philosophy in the global market.
After understanding the history and brand image of Infiniti, it will not be confused with Chery’s brand.
After all, not only the logo is not a glance, but also the market positioning is very different.
