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Z series is BMW’s entry-level sports car. For most people, sports cars are still relatively luxury items. Even so, with the increasing number of wealthy Chinese, the demand will naturally rise.
Today, many international famous brands flock into the Chinese market, among which the well-known ones include,,, and BMW, etc., then, BMW is what grade?
Which country is BMW a brand?
The following Xiaobian will give you a detailed analysis of the relevant information.
The BMW Group’s long history began in 1916. Headquartered in Munich, Germany, the BMW Group employs more than 103,000 people in 22 production and assembly plants worldwide.
As one of the world’s most successful and profitable premium car and motorcycle manufacturers, the BMW Group has been setting new sales records for several years.
BMW Group has three brands: BMW, MINI and Rolls-Royce.
These brands occupy the top end of every segment from small cars to large luxury sedans, making the BMW Group the only car and motorcycle manufacturer in the world to focus on the premium segment.
The BMW Group began life as a manufacturer of aircraft engines.
BMW stands for Bayerische Motoren Werke (Bavarian Engine Factory), and its blue-and-white logo, symbolizing the spinning propeller, is a reflection of the company’s early history.
The Chinese market plays a very important role in BMW Group’s internationalization strategy.
BMW Group products began to appear in the Chinese market in the 1980s.
In April 1994, BMW Group set up a representative office in Beijing, marking BMW Group’s official entry into the Chinese mainland market.
Over the past 10 years, BMW Group’s three major brands have entered the Chinese market and become household names.
The above is a small series to introduce you to the problem of what grade BMW is. Please pay attention to more knowledge.
