Roewe is an automobile brand owned by Shanghai Automotive Industry Corporation (Group), which was launched in October 2006.
So?
ROEWE is a car brand owned by Shanghai Automotive Industry Corporation (SAIC), which was launched in October 2006.
The vehicle technology under the brand is derived from SAIC’s previous acquisition of Rover, which SAIC did not acquire.
On October 12, 2006, SAIC Motor Corporation (Group) Co., LTD. (hereinafter referred to as “SAIC Motor Corporation”) officially announced that its own brand name was “ROEWE”, meaning “innovation honor, prestige”.
Roewe’s brand has developed rapidly in the past 4 years, and its products have covered the market of intermediate and middle grade cars. “Technology” has become the brand label of Roewe cars.
Roewe brand slogan is “taste science and technology know you know.”
“ROEWE” products will be positioned in different levels of market segments in the high-end models, its target customers are knowledgeable, cultured, successful career development, innovation and breakthrough, positive, the pursuit of taste consumers.
“ROEWE” brand will create unique taste, confidence and enterprising brand experience with rich connotation for consumers. At the same time, SAIC Auto will also strive to deliver “taste, technology, realization” product and service experience for consumers with Roewe 750, Roewe 550, Roewe 350 and other follow-up products.
