Narrow sense of “pure beauty makeup” refers to the non-toxic harmless composition, not easy to cause skin irritation and allergy.
The broad definition of “pure beauty” also includes “Earth-friendly.”
Recently, for the first time in the Chinese market, Tmall International has clearly stated the concept of pure beauty makeup: the ingredients are harmless: they do not contain the six controversial ingredients: parabens preservative, plasticizer, SLS surfactant/mineral oil, silicone oil, artificial flavor;
Animal cruelty: no animal tests, no animal ingredients;
Environmental friendliness: no use of ingredients with potential risks to the environment and life on earth;
Sustainable environmental protection: the use of recyclable, degradable packaging materials at any time to see the latest trends, please pay attention to.
