With the rising status of women, the market is expanding at a rapid pace.
In the past, the use rate of perfume in Europe and the United States was 98 percent, while in China it was only about 3 percent. Even in China’s most developed cities, Beijing, Shanghai and Guangzhou, it was less than 10 percent.
However, in recent years, with the gradual rise of domestic brands, the proportion of domestic products in the sales of major platforms is increasing. The products featuring low price and high quality can always properly hit the pain points of users.
In the past, the high-end field of incense market industry was firmly occupied by foreign brands, such as.
As early as 2013, the top 10 of the Chinese perfume market were all foreign companies, but today, domestic perfumes have broken out of the siege, and some brands have even gone international.
At PRESENT, THE DOMESTIC perfume brands with high voice mainly include: floating incense hall, Wuduoli, PERFECT diary, re incense room, SCENT LIBRARY, ICE Xili, Double sister, Golden BALLET, fragrance of time, aromag, search for fragrance map and so on.
According to the survey data: in 2015, the domestic perfume market grew by 7%, surpassing the mass perfume market growth rate of 5.2% for the first time.
According to market research firm NPD, the global perfume market was worth about 110 billion yuan in 2016, with sales increasing by only 2.9% year-on-year. Among them, the domestic perfume market, worth about 7.3 billion yuan, saw sales increase by 22%.
In addition, according to the statistics of the top 20 brands from January to November 2019 on Alibaba platform, the top 20 brands accounted for 45.9%, almost two thirds of which were international brands.
However, different from the fact that the whole market is almost monopolized by big international brands, there are five domestic brands in the TOP20 brands on Alibaba platform, which also means that domestic perfumes are being seen by the world.
Before rising to fame, Bing Xili, in the appearance of the level of every minute to kill the top.
Fresh citrus-infused Cappari sea salt and tender, sweet milk Miss are among the items that Li has been asked to buy.
In addition, there is the Smell Library.
Initially started as an agent of foreign perfume brands, the fragrance “Liangbaikai” launched at the end of 2017 became a viral hit on social media. In 2018, more than 400,000 bottles were sold on Nov 11, and the total annual sales exceeded one million bottles, accounting for more than 30% of the brand’s sales.
