On July 27, 2021, a special laboratory appeared among the hills and fields beside the West Lake. Under the white building periphery, the oil painting colors of orange and green intersection revealed a bit of freshness. After walking into the room, I knew that it was a high-end American black technology brand Murad formula research room.
In addition to the laboratory, there are also museums, galleries and life galleries in the room, where loyal fans of various brands and skin care enthusiasts can fully explore and learn the mysteries of health aesthetics.
Murad has been in the Chinese market for about 3 years, but it has been a mature brand in the United States for more than 30 years. It was founded by Dr.Murad, an American medical doctor and an academician of the American Academy of Dermatology.
As a professional pharmacist, Dr.Murad has a unique perspective on skin care ingredients.
In addition, he has worked in the dermatology clinical front line for years and treated more than 50,000 patients, which not only trained his exquisite ability to accurately control skin care ingredients, but also made him adhere to the art of holistic formula at the beginning of the establishment of the brand.
Its unique skin care insights inside and out as well as solid technical support set a new standard for high-performance skin care at the time.
In the subsequent development, Murad has always kept pace with The Times, constantly exploring new sources of skin problems under the changing times and proposing corresponding solutions.
In 1989, Murad became the first brand to use glycolic acid in skincare;
In 1990, the founder put forward the brand vision of “beautiful skin comes from health”, and formally produced the skin care insights of both inside and outside.
Since 1998, Murad has received 19 patents related to various skin care technologies;
In 2000, the company developed a method to maintain the activity of skin cells, and its retinol developed based on technology ranked first in sales in the United States for three consecutive years, and continued to launch star products, and grew into the first retinol brand in the United States in 2020.
(* Source: NPD Group/US Premium skin care product Sales in the US for the 12 months ended June 2019 (retinol products are defined as products with “retinol” in the product name))
