Olympic MEDALS bring glory to the athletes and are also the reward for their years of hard work.
And in the wine world, there are competitive competitions where wines compete for MEDALS in their category.
For them, participating in wine events is a marketing strategy that can not only increase the exposure of the wine, but also provide a strong endorsement of the quality of the wine.
As the number of wines available in the market increases, the average consumer often needs to spend more time selecting the right wine.
Wine competitions and awards can let consumers know the quality of wine to a certain extent, so as to reduce the time cost of decision-making.
Today we take a look at some of the world’s most prestigious wine events, gold, silver and bronze.
International Wine & Spirits Competition (IWSC) The International Wine & Spirits Competition was founded in 1969 by the oenologist Anton Massel to recognize excellence in wines and spirits.
Originally known as Club Oenologique, the competition was officially renamed the International Wine and Spirits Competition in 1978.
The judges are some of the world’s leading wine industry figures, including influential wine critics and business decision makers in the wine trade.
The wines are pre-poured into numbered glasses and tasted blind by the judges.
The judges taste about 65 wines a day, which gives them plenty of time for panel discussions and avoids taste fatigue.
Under the International Wine and Spirit Competition’s scoring system, winning wines end up in three categories — Gold, Sier and Bronze.
A wine with a score of 95 to 100 is awarded a gold award, indicating that the wine has great character, character and complexity, as well as the corresponding characteristics of its origin.
While a wine with a score of 90-94 is awarded a silver award, indicating that it is a well-finished wine with considerable personality and is a classic example of its style or variety.
Finally, a wine with a score of 85-89 will be awarded a bronze award, indicating that it is a well-made wine that will provide a pleasant drinking experience.
