Long-term memory of the aroma of the wine is also crucial in the actual tasting process.
But we tend to use our tasting experience from a few weeks ago to help us judge our current tasting.
Studies have shown that humans have a good memory for long-term odors, and that odor memories are generally hard to forget.
On average, people recognized the scent 67 percent of the time during the first test and 65 percent of the time a year later.
We need to consciously associate scents with other memorable events, or verbally describe them, in order to improve our memory of scents.
Simple, accurate descriptions of aromas can help us remember them better.
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