From the very beginning, the two brands have been fighting with each other, both in China and abroad, for the top position in the luxury market.
So?
Mercedes-benz, a German automobile brand, is regarded as one of the most successful premium automobile brands in the world. It is praised for its perfect technology level, excellent quality standards, innovative ability to bring out the old, and a range of classic coupe models.
Mercedes-benz cars, not only incomparable quality, and complete car series, currently the main production of C-class cars (mid-range sedan, sports car), E-class cars (high-grade sedan, sports car), S-class cars (luxury sedan, sports car), and G cars (SUV).
The company’s early cars were divided into Mannheim and Stuttgart versions, and from 1936 to the present, both high and low grade cars have been unified under the same name “Mercedes Benz”.
BMW is one of the three major German luxury brands. BMW has several series, such as 1, 2, 3, 4, 5, 6, 7, i, X, Z, and so on, as well as M series, which is improved on the basis of each series (the official high-performance modification department of BMW).
The Group is committed to a clear premium brand strategy for the long term, which will be reflected in a wide range of products and marketing campaigns over the next few years.
While focusing on the uniqueness of each brand, BMW Group will expand into new areas through the introduction of new products and promote the company’s series of products to more new markets.
With this, the company will step into a new realm.
